BBNaija S10: Imisi Clinches Victory with 42.8% Votes Amid Controversy Over ‘Pity Win’ Claims

The curtain has officially closed on Big Brother Naija Season 10, but the drama is far from over — especially on social media. Imisioluwa, popularly known as Imisi, emerged as the winner of the season with a landslide 42.8% of the total votes, nearly tripling that of the first runner-up, Dede, who garnered 15.94%.

While many hailed her victory as a reflection of her entertaining and dynamic presence in the house, others were quick to cry foul, labeling her win as another case of “pity voting” — a recurring accusation that has dogged several BBNaija winners in past seasons.

A Controversial Win?

From the moment the votes were announced, X (formerly Twitter), Instagram, and Facebook lit up with divided opinions. Critics like @Mackie4reall took a harsh stance, tweeting:

“Imisi winning #BBNaija really says a lot about what we celebrate in this country. We keep rewarding drama and pity over intelligence and substance…”

Another user, @DavidPattt, listed her among previous winners accused of leveraging public sympathy:

“Laycon – pity. Whitemoney – pity. Phyna – razz/pity. Ilebaye – pity. Imisi – pity.”

To some, Imisi’s emotional moments and underdog narrative played too conveniently into a perceived BBNaija “formula” for winning: be relatable, vulnerable, and just dramatic enough.

But Was It Really Pity?

Imisi’s defenders came out swinging. For them, it wasn’t about sympathy — it was about strategy, personality, and relatability.

User @symply_kimm didn’t mince words:

“Which one is pity vote??? Imisi that did the most in that house to win that money is what you guys are saying, pity vote??? Must be cr@zee. IMISI IS VERY DESERVING OF HER WIN!!”

Even Dede fans like @uzezzi_ (Baby Lion) had to give Imisi her flowers:

“She didn’t sulk, she fought back, she met madness with madness… that’s who she is — and she left with the same personality she came in with.”

Her appeal, as some described it, wasn’t about poverty or victimhood, but about being “real” — flawed, unpredictable, and fully present throughout the season. As @ulxma put it:

“She was funny, entertaining, witty, smart, crazy, emotional, flawed, unserious, silly, courageous, and even annoying… the full package.”

Others pointed to her lack of alliances or “shipping” as a sign that she didn’t play the sympathy card — she simply played the game her way.

The Faith Factor

Some online skeptics brought up another issue — Faith’s disqualification. Disqualified just days before the finale after a physical altercation with Sultana, Faith was a top contender, and some argue the results would have looked different had he stayed.

On Facebook, @riike_001 claimed:

“No wonder they didn’t show how viewers voted because Faith was the actual winner.”

However, with Imisi’s commanding vote share, others dismissed that theory entirely. NanaAma Enam Avumegah clapped back:

“Imisi would have won regardless of Faith’s disqualification! We don’t want to hear the cho cho chooooo again…”

A Generational Winner?

With this win, Imisi becomes the fourth female and second-youngest BBNaija winner ever, following Season 8’s Ilebaye. That stat alone speaks volumes about her resonance with younger viewers and the evolving taste of the BBNaija audience.

Fan @kofoworola_aa summed up this sentiment:

“No ship, no pity party, no poverty strategy — just pure entertainment. A wholesome winner and 10/10 housemate. Congratulations, Imisi.”

So… Was It Deserved?

Like most things BBNaija, Imisi’s win is a Rorschach test — you see what you want to see. For some, she symbolizes the triumph of authenticity in a game often marred by strategy and performance. For others, her win reinforces a pattern they find frustrating — one where emotional appeal outweighs intellect or gameplay.

But what’s clear is this: Imisi didn’t just win — she dominated. And in a game where viewers hold the ultimate power, the numbers don’t lie.

Well deserved? That’s up to you. But with over 42% of votes and millions of fans backing her, Imisi’s place in BBNaija history is now sealed.